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#MyExpo2015 Awards – Best Visitor’s Experience
Today we are officially at half Expo. After visiting it all, I decided to award my personal favourite efforts in five different categories: Best Visitor’s Experience Best Communication Best Concept...
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#MyExpo2015 awards – Best Communication
My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an...
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The European Union at Expo wins the Euromediterraneo2015 Communication Award
The scientific program of the European Union at Expo Milano 2015 is one of the “best practice” selected at the international level. This is the reason why the European Union has received the...
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Keep calm and get a communication student to therapize you
Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015....
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A “more mainstream” Twitter will no longer be Twitter
Twitter is in stalemate. Not only financially, not only structurally, not only in terms of growth. Most crucially, Twitter is facing an identity crisis, meaning that CEO Jack Dorsey and its entourage...
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My dad stepping up the LinkedIn game
My dad is one of the most IT illiterate people I know. Probably he is the worst just after my mom, who (I swear) still owns a Nokia 1112 and hasn’t learned yet how to read texts. He has always been a...
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What sports taught me about communication management
Managing a big social media campaign or event is very similar to preparing and managing a sport team. In my experience in sports and professional communication, it is impressive to notice how many...
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It’s time EU communicators stand their ground
European Commission President Jean Claude Juncker said this a couple of days ago “We are not proud enough of what we’ve achieved. This was a continent of divisions & wars.European unity is the...
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The dangers of an uncontrolled online veracity market
I was very pleased to speak at the Club of Venice Plenary to discuss a topic that especially in the modern times of post-truth, false news and high polarization of the institutional and political...
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A strong message by the European Union and the World Food Programme at Expo...
On 19 July, it was a true pleasure for me to be part of the inauguration of the Family Meal exhibition here at the European Union pavilion at Expo Milano. The exhibition aims to raise public awareness...
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